CDP Lite uses dealership first-party data to build and refresh audiences for activation across supported advertising destinations. The data Clarivoy needs depends on the CDP Lite audience or audiences included in your subscription. You only need to provide the data required to support the audiences you purchased.
Website Visitors
The Website Visitor audience uses website activity collected through the Clarivoy tag. We ask that your website provider install the Clarivoy tag on the participating dealership website or websites. This allows Clarivoy to collect the website activity needed to build and refresh the audience.
Lead Submitters
The Lead Submitters audience uses CRM lead data to identify customers who have submitted a lead. Clarivoy requires CRM lead data to build and refresh this audience.
For additional information about the required data and available integrations, see CDP Lite CRM Leads Data.
Sales Customers
The Sales Customers audience uses DMS sales data to identify previous vehicle purchasers. Clarivoy requires DMS sales data to build and refresh this audience.
For additional information about the required data and available integrations, see CDP Lite DMS Sales Data.
Service Targets
The Service Targets audience also uses DMS sales data. Clarivoy uses your sales data to identify customers and vehicles that meet the criteria for the Service Targets audience.
For additional information about the required data and available integrations, see CDP Lite DMS Sales Data.
CDP Lite All-In
CDP Lite All-In includes all available CDP Lite audience categories. To support all audiences, Clarivoy requires:
- Clarivoy tag data for Website Visitors
- CRM lead data for Lead Submitters
- DMS sales data for Sales Customers and Service Targets
Activation Destinations
CDP Lite audiences can be delivered to supported advertising destinations, including:
- Meta
- Google
- The Trade Desk
- Amazon DSP
The account information and setup required will depend on the destination or destinations selected for your audiences. Your Clarivoy onboarding team will confirm what is needed for your specific setup.
Data Collection
The method used to collect CRM and DMS data depends on the systems your dealership uses and the integrations currently available. mClarivoy will work with you to identify the appropriate collection method for each required data source during onboarding.
Other Products
For data requirements for other Clarivoy products, see:
- Pro & Pro+ Data Integration
- Enterprise CDP Data Integration
- Source Reports Data Integration