In order to give full attribution to your paid search and social campaigns, we require standard UTM tagging on your campaigns. While your providers may already be doing this, some do not. Please share this link with your providers to ensure that we can give them full credit for their efforts.
 

Clarivoy uses proprietary algorithms to analyze and automatically classify your website traffic. The effectiveness of this process is dependent upon the quality of the tracking on inbound traffic.

In order to get good quality data, we require the following tagging parameters on incoming links from marketing campaigns:

• ValueTrack parameters if using Google Ads (AdWords) (see Setting up Tracking in Google Ads)
• We need the Clarivoy dealer_vendor tagging parameter plus; (see item 2 in Setting up Tracking in Google Ads)
• We also request that your Google Ads and Google Analytics be linked in order to provide paid-search cost analysis. (see Link google Ads to Google Analytics)
• UTM link tracking tags for all other Sources (see UTM Tracking For All Other Sources)

Setting up Tracking in Google Ads    

1. In the Admin section, choose Account Settings, open Auto-Tagging. Set Auto-tagging to “Yes” and save.
   
    
2. Move on to Tracking (just below Auto-tagging).
   
   
   Paste the following string into the Tracking Template (substitute your agency’s name as the last item):
   
   {lpurl}?keyword={keyword}&matchtype={matchtype}&placement={placement}&target={target}&network={network}&loc_physical_ms={loc_physical_ms}&loc_interest_ms={loc_interest_ms}&campaign={_campaigndetail}&dealer_vendor=agencyname
   
   Paste the following string into the Final URL Suffix (substitute your agency’s name as the last item):
   
   keyword={keyword}&matchtype={matchtype}&placement={placement}&target={target}&network={network}&loc_physical_ms={loc_physical_ms}&loc_interest_ms={loc_interest_ms}&campaign={_campaigndetail}&dealer_vendor=agencyname
3. Save.
4. Click on “Campaigns” in the left rail, then Campaigns again in the new menu, then Campaigns again in order to see all of your campaigns.
   
5. At the top of the page, click on Settings.
6. Select a campaign – You will see an Edit option appear above the campaign
7. From the Edit drop-down choose “Change Custom Parameters”
8. Fill the first box with campaigndetail (This was a placeholder in the string of parameters you just placed in the Tracking Template)
9. Fill the second box with the name of the campaign. Omit spaces or fill with “%20”
10. Repeat for each campaign in the account.
11. Return to Tracking (step 2.) and click on the “Test” option. Result should be “Landing Page Found.”

Link Google Ads to Google Analytics

You must have Admin privileges to both the Google Ads and Google GA4 account.

1. Log into your Google Analytics account. 
2. Click on the Settings gear ⚙️ at the bottom left of the page
3. Click on Google Ads Links. You may need to scroll down.
   
    
4. Select Link in the top right corner
   
    
5. In the next window, click on “Choose Google Ads accounts.”
6. Select the account you wish to connect, then click “Confirm.”
7. You will see a series of three prompts. You will select Next,” then “Next,” and then “confirm.”
8. No further customization is required.
    

UTM Tracking For All Other Ad Types

Please set your destination URLs to contain the appropriate source, medium and campaign information.

Use these definitions as a guide:

• Source = where the ad was shown - For example: Google, Facebook, etc.
• Medium = what channel did the click come from - For example: paid search (cpc), organic, referral, email, display, video, etc.
• Campaign = the name of the campaign, or anything to help you identify the effectiveness of your efforts - For example: name of your offer, new or used or cpo, the holiday the campaign was run for, an event name, the campaign month, etc.

Below are some samples you can use to format your own UTM tags:

Paid Search (Bing)
www.website.com/?utm_source=bing&utm_medium=cpc&utm_campaign=cpo&dealer_vendor=agencyname

Social
www.website.com/?utm_source=*platform*&utm_medium=cpc&utm_campaign=*campaign name*

Email
www.website.com/?utm_source=*vendor name or CRM name*&utm_medium=email&utm_campaign=*campaign name*

Video
www.website.com/?utm_source=*platform*&utm_medium=video&utm_campaign=*campaign name*