Popular topics: Web Traffic Tracking GuideCDK: Setting Up DMS Sales Reports

Web Traffic Tracking Guide

Table of Contents

Tracking Google Ads Campaigns This section includes instructions for setting up tracking templates for accounts that do not already use them. Instructions UTM Tracking For All Other Ad Types Adding Additional Tags to existing templates How to import campaign data from Meta Ads to GA4 Step 1 of 4: Create a new import source Step 2 of 4: Set up connection Step 3 of 4: Configure the data Step 4 of 4: Review your connection and import How to locate parameters in Meta Ads

Tracking Google Ads Campaigns

This section includes instructions for setting up tracking templates for accounts that do not already use them. 

If you already have templates in place but have been asked to add a standard UTM_Campaign= tag, please skip to Adding Additional Tags..

Instructions

In order to give full attribution to your paid search and social campaigns, we require standard UTM tagging on your campaigns. While your providers may already be doing this, some do not. Please share this link with your providers to ensure that we can give them full credit for their efforts.

Clarivoy uses proprietary algorithms to analyze and automatically classify your website traffic. The effectiveness of this process is dependent upon the quality of the tracking on inbound traffic.

 

Setting up Tracking in Google Ads    

  1. In the Admin section, choose Account Settings, open Auto-Tagging. Set Auto-tagging to On and save.
    2. Move on to Tracking (just below Auto-tagging)
  3. Paste the following string into the Tracking Template (substitute your agency’s name as the last item):

    {lpurl}?keyword={keyword}&matchtype={matchtype}&placement={placement}&target={target}&network={network}&loc_physical_ms={loc_physical_ms}&loc_interest_ms={loc_interest_ms}&campaign={_campaigndetail}&dealer_vendor=agencyname
  4. Save.
     
  5. Click on “Campaigns” in the left rail, then Campaigns again in the fly out menu, then Campaigns again in order to see all of your campaigns.
  6. At the top of the page, click on Settings.

  7. Select a campaign by clicking the square to the left of the campaign name. – You will see an Edit option appear above the campaign

From the Edit drop-down choose “Change Custom Parameters.” You may have to scroll down.
 

    1. Fill the first box with campaigndetail (This was a placeholder in the string of parameters you just placed in the Tracking Template)
    2. Fill the second box with the name of the campaign. Omit spaces or fill with “%20”
    3. Repeat for each campaign in the account.
    4. Return to Tracking (step 2.) and click on the “Test” option. Result should be “Landing Page Found.”
    5. You must have Admin privileges to both the Google Ads and Google GA4 account.
    6. Log into your Google Analytics account. 
    7. Click on the Settings gear ⚙️ at the bottom left of the page
    8. Click on Google Ads Links. You may need to scroll down.

       
    9. Select Link in the top right corner

       
    10. In the next window, click on “Choose Google Ads accounts.”
    11. Select the account you wish to connect, then click “Confirm.”
    12. You will see a series of three prompts. You will select Next,” then “Next,” and then “confirm.”
    13. No further customization is required.
       

UTM Tracking For All Other Ad Types

Please set your destination URLs to contain the appropriate source, medium and campaign information.

Use these definitions as a guide:

Source = where the ad was shown - For example: Google, Facebook, etc.

Medium = what channel did the click come from - For example: paid search (cpc), organic, referral, email, display, video, etc.

Campaign = the name of the campaign, or anything to help you identify the effectiveness of your efforts - For example: name of your offer, new or used or cpo, the holiday the campaign was run for, an event name, the campaign month, etc.

Below are some samples you can use to format your own UTM tags:

Email
www.website.com/?utm_source=*vendor name or CRM name*&utm_medium=email&utm_campaign=*campaign name*

Social
www.website.com/?utm_source=Facebook&utm_medium=social&utm_campaign=*campaign name*

Video
www.website.com/?utm_source=Youtube&utm_medium=video&utm_campaign=*campaign name*

 

Adding Additional Tags to existing templates

If you are already using tracking templates, please don't change a thing. Simply add utm_campaign={_campaigndetail} in the Final URL Suffix portion of the Tracking templates page, and then continue from Step 5 above.

 

 

How to import campaign data from Meta Ads to GA4

Step 1 of 4: Create a new import source

  1. In GA4 Admin, under “Data collection and modification”, click Data import.
  2. Click Create import source.
  3. Enter a name for your import source.
  4. Select Campaign data as the data type.
  5. Under “Upload data for import”, select Meta as the import source.
  6. Click Next.

Step 2 of 4: Set up connection

  1. In the “Set up connection” screen, click Connect to link Meta as your import source.
  2. Sign in to Meta Ads by entering your Meta user credentials in the pop-up window.
  3. Click Log in.

Step 3 of 4: Configure the data

  1. Select the Meta “Business Center” and "Ad Account" which manages the Meta advertising data that you want to pull into your Analytics property.
  2. Based on the Meta platform traffic you’re tagging, you can provide values for the “Facebook source”, “Instagram source”, “Audience Network source”, “Messenger source”, or “Threads source” fields. These values correspond to the utm_source parameter values included in the destination URLs of your Meta ads.
    • If you’re tagging all your Meta traffic with only one utm_source value, enter that same value in the 5 Meta platform fields.
    • If you’re tagging each Meta platform separately, enter the unique utm_source values for each platform in the individual fields. For example, if you’re tagging traffic for Facebook and Instagram, enter the 2 unique utm_source values in their respective “Facebook source” and "Instagram source” fields.
  3. Provide the values for “Medium” corresponding to the utm_medium parameter values included in the destination URLs of your Meta ads.
    • Note: Values added for "Facebook/Instagram/Audience Network/Messenger/Threads source" and "Medium" must align with the utm_source and utm_medium parameter values that you specified on your destination urls for Meta Ads campaigns. Learn more about locating parameters in Meta Ads.

Step 4 of 4: Review your connection and import

  1. Review all of the fields to make sure that the fields that you want to import are included. You can modify your import source name, import schedule, and any filters that you applied.
  2. Click Finish.
  3. You’ll get confirmation that your import source has been created.
  4. Click Done.

Imports can take up to 30 minutes to complete and up to 24 hours for the data to be available in reports. You can also view the values of previously created connectors via the Data Import table or its details window.

Note: After a connector is created, you won’t be able to modify configuration settings relevant to data pulling such as Ad Account, Source, and Medium. To change these parameters, you must delete the older connector and create a new one.

How to locate parameters in Meta Ads

  1. Log in to your Meta Ads account.

For each ad, check whether utm_source and utm_medium are specified in the destination URL.

You’ll need these parameters to import campaign data from your Meta Ads account.


 



Can’t find what you’re looking for?

Our award-winning customer care team is here for you.

Contact Support