| Autotrader/KBB Product Guide | ||||
| Product Name | Purpose | Best Use | Description | KPI |
| Alpha Elite | Top Of Mind Awareness or Conquesting | Dealer has abundant inventory of a specific model, and can match the detail of a search. Guaranteed first spot slot. | The dealer's vehicle is highlighted at the top of the page in response to a search query. | No KPI |
| Advanced Ads | Retargeting | Dynamic content based on prospect's search history | Social Media and Display ads off-site. GDN | VDP views |
| Advanced Ads Premium | Retargeting | GDN and Meta. Pushes prospect to dealer's VDP. | VDP views | |
| eLot | Conquesting | Exposure of the dealer's vehicles relevant to the prospect's search. AT/KBB on-site. "Cars For You" on the home page. | Ambiguous. Click to VDP. | |
| Base Spotlights | Promote vin-specific vehicles | Newly listed or newly reduced. | Dealer chooses specific vehicles to appear at the top of the page in response to the prospect's search query. When that vehicle is removed from inventory, a second choice will take its place. Purchased by slots. | |
| Targeted Display (Skyscrapers) | TOMA | Promote something other than classifieds. | Display ads that live on AT.com and KBB.com. Mostly branding or vehicle acquisition. | VDP views |
| Market Extensions | Exposure beyond immediate market area | Can be used for conquesting. | Choose specific market areas in which your inventory will be shown. Inventory appears in premium position. | VDP views |
| Market Extensions Essential | Exposure beyond immediate market area | Good quality inventory priced effectively. Not best for generic, boring, oversauturated or special Fi. | Increase the radius in which your inventory is shown. Inventory is listed after local inventory. | VDP views |
| Intelligent Market Extensions | Exposure beyond immediate market area |
Dynamically shows inventory. In high-demand markets. Inventory appears in premium position. |
TBA | |
| ICO | Acquire preowned inventory | Lives on KBB.com. Dealer buys leads from KBB. Buying Center - Buys leads |
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| New Car Boost | Convert used car buyers to new inventory | Includes new vehicles wit competitive payments in used car searches | ||
| Trade-in Advisor (Expert Appraisal) | Acquire leads | Trade-In tool on the dealer's website | Closed Leads | |