Updated Dashboard Filters

The Sales Filter

Multi-rooftop users now have the ability to isolate attribution to show only the attributions that came from a single rooftop's marketing efforts, and excluding cross-family attribution. This filter is accessible in all Dashboard pages.

The benefit

Prior to this change, cross-family attribution didn't allow clarity to see just the results of a dealerships marketing efforts without including situations such as:

• A buyer filled out a lead on dealership A's website, but then purchased at dealership B within the same dealer group. The website for dealership A would be given credit for contributing to the sale.
• A buyer clicked on a paid ad on Google and landed on dealer A's website, but then purchased at dealership B within the same dealer group. The paid search campaign for dealer A would be given credit for contributing to the sale.

With the current filters, the user can now choose to see only the results of their own marketing efforts and base decisions on performance and ROI.

To learn more about using filters in the dashboard, visit this page.

Auto-Carry Your Ad Spend

We've added an automation to help you keep your marketing budgets up-to-date in the dashboard. You'll notice a new column at the far right of the Ad Spend interface labeled Auto-Copy Ad Spend.

When the Auto-Copy Spend is checked the ad spend from the previous month will be copied to the current month on the first of every month. If the Auto-Copy Spend is not checked, or the and spend is $1 (which is often used as a placeholder to indicate a spend was cancelled), it will not be copied to the current month.

In the example above:

• Cargurus was not carried from April to May because prior month ad spend was $1.
•  Google and Facebook were carried over because the box was checked. 
• AutoTrader/kbb wasn't carried over because it was unchecked.

The Benefit

If your budgets are stable, you will no longer need to enter the ad spends manually. You do have full control to decide which ad spends get carried over and which will still be entered manually due to monthly fluctuation.

To learn more about entering ad spends, visit this page.

Audience Estimate

If you are considering using Clarivoy's CDP-Lite audiences, you can now see an estimate of the audience size for each scenario by navigating to the Audience Booster menu on the left of the dashboard and choosing Audience Estimate. 

Our CDP-Lite offerings include:

• Website visitors for retargeting;
• Sales Audience for following up with your recent customers;
• Leads Audience for communicating with current or lost leads; and 
• Service Targets for communicating with your service lane customers.

These digital IDs can be delivered to your various marketing channels, including Social Media, Paid Search ads, Display ads, and Comcast.

To learn more about CDP-Lite, go to our website.