We’re truth tellers. Because we aren’t an automotive digital marketing agency, we are the only ones who can provide completely independent and impartial analytics. We have no car in the race, so our goal from the start has been to hold vendors accountable for their performance by cutting through the noise and answering the only question that really matters – what’s driving sales? We’re trend setters. We’re trailblazers in the attribution world because of our unique ability to provide Anonymous Attribution. Your CRM only captures customers who identify themselves, whereas Clarivoy’s Anonymous Attribution uses proprietary technology that ties anonymous online shopping behavior to the offline purchase of a vehicle. While 83 percent of car shoppers visit a dealer’s website prior to visiting the showroom, 2 out of 3 people choose not to self-identify by filling out a form or chat or making a phone call. This data gap usually leaves a huge blind spot in a marketer’s ability to accurately attribute sales to sources. But with Anonymous Attribution, our ability to identify a broader group of customers significantly increases our matching ability. And we’re the most trusted source in the automotive industry for unified, unbiased business intelligence. Our cutting edge technology gives dealers incomparable visibility into their customers and campaigns – across all channels, all devices – online and offline. Armed with this new information, you’re empowered to invest in marketing solutions, not speculation.