Paid Search Providers - Observations

DealerX - Will not attach UTM codes. Suggests you get Steve involved if you have any questions.

FullPath - Cooperative. Agent for the SouthEast is Gentry Bryant gentry@fullpath.com

Dealer.com - will add UTM tags if asked. Email template found here.

Synergize - Incorporates make/model text campaigns that rarely deliver results.



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