What: Leads are essentially another way to describe "touchpoints" - which is every time a potential buyer comes in contact with one of your marketing efforts. The best leads are customer records that contain emails and phone numbers, or as much personally identifiable information as possible. From an email click, to a phone call from paid search, to a shopping session on an inventory listing site - we gather as much intel as we can!
Why: Our mission is to map out your customer's entire purchase journey so that we can tell which of your marketing tactics are actually leading to sales. To do so, we need insight into every touchpoint along the way (not just the first or last touch). The more complete leads we collect - the more likely we are to find your buyer behavior and match it to a sale!
How: Please use the chart below as your guide to build your leads report.
Direct Mail Manifest Leads Files - Requirements
- Please send a report of all direct mail pieces sent during the specified timeframe.
- Ensure that the required fields (below) are present in your file.
- List one impression per row
- Acceptable formats are .XLSX (Excel) or .CSV (Comma separated values)
- Please name your exported file with the dealership name, month(s) and year(s),
vendor name and words “Direct Mail” or “Mail Manifest”.
Example: ABC Automotive - Jan-Feb 2024 - Agency Name - Direct Mail.csv
Once you have built the report, please export the data and securely upload the file at https://upload.clarivoy.com/mtsa
| Dealership Name | Name of Dealership | Only required if multiple rooftops are combined in one file |
| Date | Date the mailer was sent | YES |
| Email address of recipient | YES | |
| Campaign | Name of campaign associated with the direct mal piece | YES |
| Full Name | Full Name of prospect | YES |
| Street | Street address of prospect | YES |
| City | City of prospect | YES |
| State or Province | State of prospect (or Province for Canada) | YES |
| Zip or Postal Code | Zip code of prospect (or Postal Code for Canada) | YES |
| Phone - Home | Home phone number of prospect | NO* |
| Phone - Mobile | Mobile phone number of prospect | NO* |
| Phone - Work | Work phone number of prospect | NO* |
| Email address of recipient | NO* |
* Not required but any additional personal information (phone numbers and email addresses) will help with matching leads.