| Property ID | |
| Property Name | |
| Sales Month | |
| Sales | |
| Attributed Sales | The total number of sales we were able to match to a buyer's behavior. |
| Total Attribution Percent | The total percentage of sales we were able to match to a buyer's behavior. |
| Sales w/Email (AVG%) | This is the most critical PII we collect from the DMS. In general, the higher the email capture rate, the better our match rate. |
| Sales w/Phone (AVG%) | Similar to Sales w/Email. |
| Leads Count | Refers to the sum of all CRM, LFI, Call Tracking, and Third Party leads. |
| Web Traffic Attributed Sales | Anonymous shoppers who purchased after being tracked on a third-party site or the dealer's website. |
| Non-Web Attributed Sales | Sales matched to CRM leads or traditional media. |
| Latlom Anonymous Attribution Count | The number of identities we were able to resolve using the location data included in a click to the website. |
| Liveramp Anonymous Attribution Count | The number of identities we were able to resolve using our parnership with Liveramp. |
| Tapad Anonymous Attribution Count | The number of identities we were able to resolve using our parnership with TapAd. |
| Online Attribution Percent | Percentage of all sales matched to 3PA traffic, Dealer Website Traffic. |
| Offline Attribution Percent | Percentage of CRM or Call Tracking leads that we were able to match to the buyer's online identity. |
| Latlon Anonymous Attribution Percent | The percentage of buyers we were able to resolve using the location data included in a click to the website. |
| Liveramp Anonymous Attribution Percent | The percentage of buyers we were able to resolve using our partnership with Liveramp. |
| Tapad Anonymous Attribution Percent | The percentage of buyers we were able to resolve using our partnership with TapAd. |