This is an overview of day parts during which your spots ran, according to the spot logs submitted by your broadcasters. By default, the day parts are ranked by cost per visitor to your website. If you also have tracking numbers associated with your broadcast advertising, you can track cost per phone call by choosing the Phone Calls button in the upper left of the graph.

As you roll over the data for each day part, you will see the number of spots aired, the number of visits to your website after the spot aired, the cost per visitor, and the rate at which viewers respond to your spot. For instance, if your rate is .38 it means that for every 100 times your spot aired, 38 viewers visited your website.

The goal is to identify the day parts that offer a high ratio at a low cost per visit. By choosing the Index view in the upper right hand corner of the graph, you can see the relative efficiency of each day part.

Day parts are defined here:

Early Morning 6-9A

Daytime. 9-3pm

Early Fringe. 3-5p

Early News. 5-7:30p

Prime Access. 6-8p

Prime Time. 7-11p

Late News. 10-11:30p

Late Fringe 10:30p-1a

Overnight 12a-6a