Google/Bing Campaign |
Description |
Ad example |
Brand Name |
Searches for dealer name (ex: Dealer Name) |
|
Dealership |
Searches for local dealerships (ex: Make dealer near me, Make dealership) |
|
Locations |
Searches for dealership in specific cities (ex: Make in Location, Make dealer Location) |
|
Dynamic New Intent |
New vehicle searches with purchase intent (ex: 2024 Make Model MSRP) |
|
Dynamic New |
New vehicle searches (ex: new Model, 2024 Model) |
|
Dynamic Used Intent |
Used vehicle searches with purchase intent (ex: used Make Model price, used Model MSRP) |
|
Dynamic Used |
Used vehicle searches (ex: pre-owned Model, used Make Model) |
|
Service |
Branded service searches (ex: Inspire Make service, Make service center, Make oil change) |
|
|
Performance Max |
Cross-network campaign that optimizes across different ad formats and placements to maximize performance, reaching across Google Display Network, YouTube, Gmail, and Discover. |
|
Performance Max - VLA |
Previously Google Vehicle Ads, this campaign showcases an inventory feed at the top of the Search Results Page. |
MEDIA PLAN