Welcome to CDP Lite

CDP Lite is Clarivoy's packaged audience activation solution for automotive dealerships. This section of HelpJuice documents the operational procedures used to onboard dealerships, configure audiences, manage processing, and maintain existing CDP Lite implementations. Use the navigation below to locate the procedure or reference guide for the task you're completing.

If you're new to CDP Lite, this article is the best place to begin.

CDP Lite Product Variations

CDP Lite is available in five subscription packages.

For a detailed comparison of the audiences and destinations included with each package, see CDP Lite Product Comparison.

CDP Lite Operational Workflow

Dealer Onboarding
        ↓
DMUI Property & Audience Setup
        ↓
Audience Processing
        ├── Treasure Data
        └── LiveRamp
        ↓
Quality Assurance
        ↓
Ongoing Maintenance

Each step in this workflow is documented in detail throughout the CDP Lite HelpJuice knowledge base.

Documentation Library

Use the links below to navigate directly to the documentation for the task you're completing.

Getting Started

• CDP Lite Product Comparison
• CDP Lite Data Sources Needed

Onboarding

• Creating a New CDP Lite Dealer
• CDP Lite DMUI Property & Audience Setup

Audience Processing

• Working in Treasure Data
• Working in LiveRamp

Operations & Maintenance

• Manual Dashboard Updates
• Ongoing Dealer Maintenance
• QA & Troubleshooting

Standards & Reference

• CDP Lite Standards & Reference

Additional Resources

For product definitions, technical architecture, engineering documentation, and implementation details, refer to the CDP Lite documentation in Confluence.

Related Confluence documentation includes:

• CDP Lite Product Definition
• CDP Lite Audience DMUI Flags
• CDP Lite Audience Creation & Deletion Process
• CDP Lite Automate All Audience Destinations