CDP Lite is offered through several subscription packages, each enabling a different set of audience categories. Before onboarding a dealership or configuring audiences, it's important to understand which subscription the customer has purchased, as this determines which audiences should be configured and maintained. This article provides an overview of each CDP Lite subscription and the audience categories included with it.
🔧 Service Note
CDP Lite was previously known as Audience Booster (AB). Prior to that, the product was referred to as RFM (Retargeting for Meta) or IBR (Identity Based Retargeting). While the product name has changed over time, the underlying audience concepts remain the same. Within the Clarivoy Dashboard and DMUI, CDP Lite is represented under the broader Audience section.
CDP Lite Subscriptions
- CDP Lite Website Visitors – Captures anonymous website visitors and enables retargeting across supported advertising destinations.
- CDP Lite Lead Submitters – Re-engage shoppers who submitted a lead but have not completed a purchase.
- CDP Lite Sales Customers – Target previous vehicle purchasers with campaigns focused on retention, repeat purchases, lease renewals, and trade-in opportunities.
- CDP Lite Service Targets– Reach customers who are likely to return for service and maintenance using dealership service opportunity data.
- CDP Lite All-In - Enable every available CDP Lite audience category within a single subscription.
