Is Clarivoy data deterministic or probabilistic?

 

Clarivoy data is deterministic.

Deterministic attribution provides a definitive link between a touchpoint and a conversion (in this case, the sale of a vehicle), while probabilistic attribution uses statistical models to estimate the likelihood of each touchpoint's influence. Deterministic attribution relies on exact data, like user IDs, while probabilistic attribution uses aggregated behavioral patterns and machine learning. 



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