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FAQs

What is Clarivoy?
Clarivoy is a marketing technology company specializing in unified, unbiased busi…
What makes Clarivoy different from other Attribution Solutions
Clarivoy measures Sales - not Leads. As the number of people willing to submit le…
How does Clarivoy measure Anonymous Shoppers
Clarivoy utilizes its proprietary identity resolution software to turn anonymous …
What information about the buyer is shared with Clarivoy
The buyer’s (and co-buyer’s) name, email, phone, address, vehicle info (year, mak…
What is Multi-Touch Attribution?
Multi-Touch Attribution is an advanced analytics methodology that tracks a series…
Who owns Clarivoy?
Clarivoy is a privately held company. We are not associated with any of the vendo…
What are Channels and Sources?
Channels refer to the marketing medium being used. There are a finite number of p…
What are the different attribution models?
In the Clarivoy dashboard, there are a number of different attribution models to …
Not all of my vendors are showing up in my data. What should I do?
If a vendor isn’t showing up, we can determine if there is a tracking or labeling…
Can I get a Dashboard login for my agency?
Our standard practice is to create logins only for email addresses that contain t…
Why should I use Clarivoy’s Multi-Touch Sales Attribution? [How will Clarivoy help me sell more cars?]
We’re truth tellers. Because we aren’t an automotive digital marketing agency, we…
How does Clarivoy ensure that my data is protected?
Clarivoy will never share any of your data with outside parties and we will neve…
Clarivoy Data Sharing Expectations
What information do you need and why do you need it? Clarivoy is dedicated to hel…
Clarivoy Upload Portal Security
Clarivoy Upload Portal Security (https://upload.clarivoy.com) Clarivoy’s upload p…
Why can’t I send my data to Clarivoy via Email?
Your data contains a good deal of Personally Identifiable Information about your …
Clarivoy Tracking Code (What/Why/How):
What: A simple java script that your website provider will load for you if you te…
Why am I seeing more attributed sales than the number of vehicles we sold?
Clarivoy’s Multi-Touch Sales Attribution Dashboard allows our clients to view a c…
Can you recommend a vendor?
Clarivoy avoids recommending specific vendors for a number of reasons: We frequen…
Reset Your Password
Go to https://dashboard.clarivoy.com/ Click on the "Forgot your password?" link b…
Can I add a user to my account?
To add a user to your account, contact your Customer Success Lead at Clarivoy. If…
Can you tell me which vehicle was seen by my buyer?
No. We’re careful not to attribute a sale of one vehicle to the specific VDP shop…
Which marketplaces have installed the Clarivoy tag for tracking?
Currently, our tag is installed on: Autotrader CarFax CarGurus Cars.com CarSoup E…
Is Clarivoy data deterministic or probabilistic?
Clarivoy data is deterministic. Deterministic attribution provides a definitive…
Can I place the Clarivoy Web Tag in Google Tag Manager?
Q: Can I place the Clarivoy Web Tag in Google Tag Manager? A: Yes. To use Google…
Why does Clarivoy report on third-party marketplaces that I don't advertiser on?
The Clarivoy multi-touch attribution model tracks every step a buyer takes on the…
Web Traffic & UTM Tracking FAQ
Q: Why do I need to set up UTM / tracking templates? Clarivoy uses these tags …
Clarivoy Data Processing Controls & Protocols
Clarivoy Data Processing Controls & Protocols Frequently Asked Questions (FAQ…
What is GEO?
Just like SEO, GEO is a strategy for improving visibility. In the case of GEO, i…

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