Q: Why do I need to set up UTM / tracking templates? 

Clarivoy uses these tags to give full attribution for paid search & social campaigns. 

Without proper tagging, traffic won’t be classified correctly — some campaign credit may be lost. 

Q: What tracking parameters / tags are required? 

For Google Ads: use ValueTrack parameters plus a dynamic campaign tag. 

For other ad sources: utm_source, utm_medium, utm_campaign on all destination URLs. 

Q: What should “source”, “medium”, and “campaign” represent? 

utm_source _→ where the ad shows up (Google, Facebook, email vendor, etc.) 

utm_medium _→ how the ad was delivered (cpc, display, email, video, etc.) 

utm_campaign _→ identifies the campaign: offer name, event, timing, etc., so you know what you’re measuring. 

Q: What does “dealer_vendor” mean / how is it used? 

dealer_vendor is an extra tag we ask you to include (particularly in Google Ads templates) so we know which agency or vendor is running the campaign. 

Q: If I already have tracking templates in my ad platform, what should I do? 

Don’t rebuild from scratch — just add utm_campaign={_campaigndetail} to your existing template’s URL suffix, and then define that tag at the campaign level.

Q: How do I set this up in Google Ads? 

Full instructions can be found at at this link

Q: What are example UTM tag formats I can use? 

Paid Search (e.g. Bing): 

...?utm_source=bing&utm_medium=cpc&utm_campaign=cpo&dealer_vendor=agenc yname 

Social: 

...?utm_source=facebook&utm_medium=cpc&utm_campaign=campaign_name 

Email: 

...?utm_source=email_vendor&utm_medium=email&utm_campaign=campaign_nam e  

Video: 

...?utm_source=youtube&utm_medium=video&utm_campaign=campaign_name 

Q: How soon will I see reporting after setting this up? 

Once the Clarivoy tag is live and your campaigns are running with the correct tags, the reports begin. There may be a short delay for data to accumulate. 

Q: Who to contact or where to find help if I’m still stuck? 

See the Contact Support button/link at the bottom of this page.

Refer back to our documentation for step-by-step examples and definitions.