Clarivoy’s Multi-Touch Sales Attribution Dashboard allows our clients to view a consumer’s full purchase path. If a buyer interacted with more than one marketing channel, they will be counted in each of those channels for full attribution. For instance, if a buyer visits a third party market place, they will be counted in the Third Party channel. If that buyer also clicked on a paid ad, they will be counted in that channel, as well. A single sale can be influenced by multiple channels.