The Clarivoy multi-touch attribution model tracks every step a buyer takes on their path to purchase. It shows you where buyers are looking for information before they make a decision.

This insight helps you understand the value of different third-party platforms and adjust your marketing strategy accordingly.

For example:

You subscribe to MarketPlace-A and MarketPlace-B.

Clarivoy data shows a majority of your buyers visit MarketPlace-C before purchasing from you—even though your inventory isn’t listed there.

With this knowledge, you can decide whether to add MarketPlace-C to your strategy, or even replace one of your current platforms with it.