Currently, most of our digital marketing is measured at the point that a prospect clicks on an ad or a link and visits the website. The Clarivoy tag picks up that activity and matches the user to the sale. OTT and CTV is not intended to drive traffic to the website. In order to measure, an impression pixel would need to be added to the creative before being placed on the programmatic platform. Although Clarivoy is working toward this type of tracking, it is not currently available.