UTM Definitions for Campaigns
cars.com_carssocial - Vehicle specific ads shown to likely buyers on social media, based on activity on the cars.com marketplace. A click brings the buyer to the dealer’s VDP.
cars.com_deeplink - a click from the marketplace VDP brings the prospect to the dealer’s own VDP.
cars.com_vdp_referral - a click from the marketplace VDP brings the prospect to the dealer’s home page.
cars.com_dpp_referral - a click from the dealer’s cars.com dealer page brings the prospect to the dealer’s own home page.
Ad Format Descriptions
Product |
Description |
Ad example |
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Inventory Search Ads |
Your most relevant inventory in the top spot of Cars.com for high-intent searches. ISA campaigns drive ready-to-buy shoppers directly to your Cars.com VDPs and website VDPs. |
|
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Cars Premium Display |
Static or dynamic creative served to the best possible car shopping audience as they are actively shopping for vehicles on cars.com |
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Programmatic Display and Retargeting |
Static or dynamic creative served to recent visitors of your site (retargeting) and/or new users who are in-market for a car (display) as they browse the web. |
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