What is AMP?

AMP is a Digital Retailing tool offered as an upsell within the VinSolutions CRM. Typically, it analyzes the data within the CRM to determine the correct time to reach out to a potential buyer with appropriate messaging. Automated emails go out to these potential prospects on a regular basis. Dealers can also send a certain number of custom emails each month.

How can we track AMP?

UTM tags

Emails typically have a number of links in them that will take the recipient back to the dealer's website. These should all be tagged with utm_channel=email&utm_source=AMP&utm_campaign=DataMining. If it is a custom emial, the campaign tag should be changed to reflect the purpose of the campaign.

Phone Tracking

If the dealer uses phone tracking, a unique number can be assigned to AMP emails to record the calls coming from recipients

CRM

The CRM will record the activity of recipients who respond. This can be via a tracking number, an email reply, or can be manually entered by a sales person or BDC staffer.

Email Open Reports

The Cox rep can submit email open reports to upload.clarivoy.com each month. I should be understood that these reports will actually overstate the email opens, as Apple Mail users will be recorded as having opened the email, whether they have or not.