What is On-Demand Attribution?

Clarivoy’s On-Demand Attribution (ODA) measures vehicle sales influenced by a specific marketplace. Clarivoy independently matches dealership sales data to marketing activity captured through the Clarivoy tag, giving dealers and their marketing partners visibility into the number of vehicle sales the marketplace influenced.

How On-Demand Attribution Works

ODA uses an any-touch attribution model. If the marketplace appears as a touchpoint anywhere in the customer’s purchase journey before the sale, it can be counted as influencing that vehicle purchase. The marketplace does not need to be the customer’s first or last interaction.

ODA requires dealership sales data and the Clarivoy tag implemented on the participating marketplace site.

What On-Demand Attribution Measures

On-Demand Attribution identifies the vehicle sales influenced by the marketplace being measured. Because ODA uses any-touch attribution, an influenced sale means the marketplace appeared somewhere in the customer’s purchase journey before the sale. It does not mean the marketplace was necessarily the customer’s first interaction, last interaction, or only marketing influence.