Clarivoy’s Enterprise CDP brings customer data from across your dealership systems together into a unified customer profile. Consistent, high-quality data is essential to connecting customer activity across sales, service, and digital interactions so that your dealership can build and activate accurate audiences.
As part of your Enterprise CDP implementation, Clarivoy may request access to the following data sources:
DMS Sales Data - Sales data provides customer, vehicle, and transaction information from your dealership’s DMS. This helps connect purchase activity to the customer profiles being built within your CDP.
CRM Leads Data - CRM data provides customer contact information, lead activity, lead sources, and timestamps that help connect shoppers with their interactions across your dealership.
Website Activity - The Clarivoy tag collects website activity that can be connected with other customer data sources. Your website provider will be asked to install the Clarivoy tag on participating dealership websites.
Service Repair Order Data - Repair Order data helps extend the customer profile beyond the vehicle purchase. Clarivoy collects historical Closed Repair Orders along with ongoing service activity, including customer, vehicle, and service information.
Service Appointment Data - Service Appointment data provides scheduled service activity, customer information, and vehicle details. This allows upcoming and recent service interactions to be incorporated into the customer profile.
Service Data Integrations
Clarivoy supports integrations for collecting Service Repair Order and Service Appointment data. The available setup process will depend on your dealership’s DMS.
If you use Tekion, see:
For other supported DMS providers, Clarivoy may use DealerVault or another approved integration method. Your onboarding team will confirm the appropriate setup for your dealership.
Additional Data Sources
Enterprise CDP implementations may include additional data sources based on your dealership group, systems, and activation strategy. Clarivoy will identify any additional integration requirements during onboarding.
Other Products
For data requirements for other Clarivoy products, see:
- Pro & Pro+ Data Integration
- Source Reports Data Integration