On-Demand Attribution (ODA) Data Requirements

Clarivoy is dedicated to helping you identify and qualify your best resources for selling cars. We use your data to determine the online identity of your buyer to discover their path to purchase.

For our On-Demand Attribution (ODA) reports, we will need you to provide us with the following data:

Sales Data

If you use any of the following DMS or CRM systems, please click the link to see specific step-by-step instructions: 

For all other DMS or CRM systems, follow the instructions below. 

Please pull a Sales file from your DMS or CRM. Your file must include the following fields:

  • Sales Date
  • Buyer Name (First & Last)
  • Street Address
  • City
  • State
  • Zip Code
  • At least one phone number
  • At least one email address
  • New or Used
  • Vehicle Year
  • Vehicle Make
  • Vehicle Model
  • VIN

Important: Each sale must include at least one phone number or one email address for matching.

Once you have exported the Sales file from your system, please upload it to us at:

 upload.clarivoy.com/oda

Note: Clarivoy will not share any PII that the dealer provides with third party marketplaces.



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