This is a auto-generated Article of all your definitions within the glossary.
Glossary
This is a auto-generated Article of all your definitions within the glossary.
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✴️
Indicates a Zapier automation (Zap). See: https://zapier.com/app/assets/zaps
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🚀
Indicates a Rocketlane Automation. For Rocketlane Account-Level automations, see: https://onboarding.clarivoy.com/settings/automations
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🚦
Indicates a Make.com scenario (automation)
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🚨
Indicates a Monday.com Automation or Workflow. Automations live on each individual board. Workflows live in the navigation hierarchy alongside boards.
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3birds.CDXP
The texting component of the 3Birds Equity Mining product
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5 Miles App
The 5miles app is a free, localized marketplace app that allows users to buy, sell, and find items, services, housing, and jobs within their immediate neighborhood. Similar to Craigslist but with a more modern, mobile-focused interface, 5miles uses geotagging to connect users within a five-mile radius, offering features like in-app chat, payment processing, and a Buyer Guarantee. Source Classification Notes: If the dealer is paying for the listing and leads are provided through a tracking number = Third Party Auto. If it's free and no leads are tracked = Social
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700 Credit
Specializes in credit reporting and compliance solutions for the automotive industry. 700Credit provides services such as credit reports, pre-qualification tools, and compliance solutions to dealerships.
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99 Drive
A website where car owners can submit their vehicle for consideration. The leads go to member dealers. 99drive.com
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A2Z Sync
A2Z Sync is a software solution that connects Amazon shoppers to essential dealership systems. Can include video, virtual chat, and digital retailing for customer facing services. (https://a2zsync.com/online/)
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AA Measurement
Monday board: https://clarivoy-squad.monday.com/boards/2183452977/views/69010397
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Aam pop-in
Automotive Accessories Marketing. Website tool for GM dealers. https://theaamgroup.com/
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Accelerate DR
Cox digital retailing tool
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AccelerateDR
Cox digital retailing tool
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AccuTrade
Owned by Cars.com. Used in the service lane to establish a trade value for potential upsell.
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ADDP
Accura Digital Dealer Program. https://acuradigitaldealer.com/category/digital-advertising
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Agency 720 (DTG octane)
Tier2 Agency
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AHM
Tier One. American Honda Motor co. Will appear in Acura data as well.
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AI Buying Signals
Vinsolutions add-on. Let's dealers know when people in their CRM are visiting other Cox websites (Cars.com dealer website).
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AMP
Vinsolutions equity mining tool
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Anonymous attribution
This is where we identify people who visited the dealer’s website before buying a car, but did not identify themselves on the website by filling out a form or logging in or via some other means. We classify these attribution results separately, although they are integrated into the final reports somewhat transparently.
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asc events
Automotive Standards Council GA4 recommended events: https://docs.google.com/spreadsheets/d/e/2PACX-1vSb7d2hOOs77PHmnmp5DHhEaeQf590qT92PGlJuPuV4SVDFPcGceg_MrpVgH5pkyozglh_feupBRYNw/pubhtml
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Attack and Defend paid search
J&L uses these prefixes to identify their campaigns
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Attribution window
This is primarily a TV attribution term. This describes how much time we’ll allow after a spot ran to take credit for web responses. We have some algorithms for discovering custom windows (these are currently being refactored). We also have models which give diminishing credit for responses as time goes on.
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Audience Activation (FullPath)
Fullpath Audience Activation is a data activation platform that helps automotive dealerships personalize and automate email and SMS campaigns to engage customers and drive sales using their first-party data. It leverages AI to segment audiences, personalize content, and automate messaging, aiming to re-engage dormant leads and turn them into active shoppers. (Email)
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AutoAPR
Digital retailing tool. Owned by TradePending.
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AutoBlog
TrueCar Smart Buy Program. It's a build-a-car portion of the TrueCar website.
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Autobytel
Is now AutoWeb. Third party lead provider.
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AutoFi
Digital Retailing Tool
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AutoHook
Website Tool. Pop up with an offer when consumer tries to leave the site.
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AutoList
Third Party Listing Site owned by CarGurus. No charge to dealers.
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Automoxie
Company will place inventory on Craigslist and Facebook.
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Autotrader b2b page
b2b.autotrader.com
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AutoWeb
Third party lead provider
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CarBravo
CPO listing site for GM dealers.
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CarGurus b2b page
https://dealers.cargurus.com/
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CarSaver
A digital retailing tool required by Nissan.
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Cars.com b2b page
www.growwithcars.com
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Channel
A marketing channel is the type of source or medium through which a customer interacts with a dealership, such as paid search, organic search, social media, email, display advertising, or video.
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Clarivoy Clients
Monday board: https://clarivoy-squad.monday.com/boards/709258708
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Clarivoy Contacts
Monday board: https://clarivoy-squad.monday.com/boards/715052199
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Clarivoy Properties
Monday board: https://clarivoy-squad.monday.com/boards/711735815/views/69018199
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Clarivoy Rate Card
https://www.dropbox.com/scl/fi/crgh56jevr5mmvj7s5fyy/2023-Pricing.xlsx.xlsx?e=1&r=AB4mpaKJKBp-D5fpZDTxMphoIxufVavBWOCvw5FbJxwhAjJBjnyRcb0-MO6KwGVYiWxMm_6h7c1TfvJpeMw9BO6XSrxFOIErFvYMGYdoQUomB4L4J2nq4a0vaYn0pn8pqGD9D4RdX43nR2yPfI973uN2&rlkey=8r72rxula6gfd1znsuhhwreyk&dl=0#gid=197289015
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ClearCar
Soft-pull credit check. Website tool.
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Click through
When someone is on a third party auto site or observes an ad, and follows up by clicking on a link that takes them to the dealer’s website. (This direct measurable action is different than a “view through” - see below for that definition.)
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Clicktrail
The visual representation of the sequence of things a customer did on and off line on the path to purchase. Clicktrails are not found in the Dashboard, but are emailed to Pro and Pro+ customers monthly.
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Clicktrails link
https://drive.google.com/drive/folders/1HCxoOYjbSTb9XMMaIX3zFedfpbKuOtyc
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Client/Property Master
Monday board: https://clarivoy-squad.monday.com/boards/9896058641/
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ComplyAuto
Automotive privacy and cybersecurity platform. https://complyauto.com/pdf/Online%20Tracking%20%26%20Cookie%20Fact%20Sheet%20by%20ComplyAuto.pdf
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CPC
Cost per click (CPC) is a pricing model in which an advertiser pays each time someone clicks an ad. In UTM tracking, cpc is also commonly used as the utm_medium value for paid search traffic.
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CPM
“Cost Per 1,000 Impressions” - When an ad is billed based on how many people were exposed to it. This includes pricing models for many offline media sources as well as online.
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CRM
Customer Relationship Management (CRM) software helps dealerships manage customer and prospect interactions throughout the sales and service process. It commonly includes lead management, communication history, follow-up activity, appointments, and sales opportunities.
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Cross_family
This channel indicates that someone went from another rooftop or website in the automotive group directly to the rooftop where the purchase was made.
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#customersuccess
Slack channel: https://clarivoy.slack.com/archives/C5XCRL7V5
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DAG
A data processing task that can be scheduled to run at a certain time
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Dealer Vault
a 3rd party vendor we use to pull sales data from a customer’s DMS for processing.
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Dev_qa_test
This is one of our standard ‘channel’ values. This specifically refers to traffic that comes from developers and testers who are working on the website.
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Display
Display advertising uses visual ads, such as banners or other graphic placements, across websites, apps, and digital platforms. In Clarivoy reporting, display traffic may be categorized using display as the marketing medium or channel.
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DMA
“Designated Market Area” - This is a TV term which describes the general broadcast areas across the country. The boundaries are standardized and they are numbered. The term DMA is owned by Nielsen. We use ‘metro code’ in our database, which is what Netacuity uses. The FCC and the Census bureau also use these areas with the same shape and number values, however they might call them either “metro key” or “CBSA” (Census Bureau Statistical Area).
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DMS
A Dealer Management System (DMS) is software dealerships use to manage core business operations and data, including vehicle inventory, sales and deals, customer records, accounting, and service activity.
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DriveCentric as a website tool in the dashboard
Dealers can send a video to a shopper via DriveCentric. When the shopper clicks on the link, it brings them to the dealer website with DriveCentric as the referrer. Our web taxonomy puts that click into the Website Tools channel. This is why we are giving sales attribution to DriveCentric as a website tool.
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DSPlus
Toyota newsletter, as well as tier2 email campaigns
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Edmunds b2b page
https://www.edmunds.com/industry/
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Entravision
Entravision is a media and advertising technology company that runs Spanish-language TV and radio stations across the U.S. and helps businesses buy and manage digital ads, especially for mobile apps.
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E-shop
Digital retailing tool
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ETL
Engineering term. Extract, translate, load. It means retrieving data, correcting it and reloading it.
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Events
Shopper timeline event: and action a user takes. Clicktrail event: an event that makes up the clicktrail. Also referred to as a touchpoint.
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FDAF
Ford Dealer Advertising Fund
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F&I
Finance and insurance (F&I) refers to dealership products and services associated with vehicle financing, warranties, insurance, and other protection products. F&I profit is typically reflected in Back Gross.
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Ford Direct
Ford digital services including websites, digital advertising, digital retailing, etc.
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Foundation Direct NCM Composite
https://go.ncmassociates.com/digital-performance-composite.html
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FullThrottle.ai
(Stream) FullThrottle.ai is a data services platform that leverages AI to optimize sales and marketing for various industries, including automotive. It focuses on using first-party data to help businesses identify, target, and engage with customers at the household level, offering solutions for both online and offline marketing efforts. The platform aims to provide actionable insights and improve marketing ROI by leveraging AI and data-driven strategies.
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GA4
Google Analytics 4 (GA4) is Google’s analytics platform for measuring website and app activity, traffic sources, and user behavior.
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GCCX
Formerly Onstar. GM dealers.
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gclid
Google Click ID. Automatically attached to clicks coming from ads.
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Gold Digger
Equity Mining function of Elead CRM
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GSN
Google Syndicated Network. Allows ads to be seen on partner platforms.
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Hashed
Refers to data that has been encrypted, usually to protect PII. Common examples are VINs, email addresses, or phone numbers.
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HCA
Hyundai Capital America - Finance company for Hyundai, Kia and Genesis
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Hds Dr
Honda Digital Solutions. Tier one.
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IBR
Identity Based Retargeting
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Inventory syndication
This is a service that publishes available dealer inventory on many classified ad and other party websites (such as Craigslist, and Oodle, and Kijiji).Also known as aggregate listings or inventory scraping.
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iPrecheck
iPreCheck® is an enterprise-class mobile app for the automotive industry that provides your users with quick and easy access to your company's CRM data from an iOS or Android phone, giving you and your team better connection with customers and improved productivity.
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KBB b2b page
https://b2b.kbb.com/
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KBB My Wallet
Kelley Blue Book (KBB) My Wallet is a tool available on KBB.com and Autotrader.com that helps car shoppers find a vehicle within their budget by providing personalized payment options and budget guidance. It also allows shoppers to explore different financing scenarios, including trade-in values, down payments, and financing terms. For more details visit https://b2b.autotrader.com/dealer-marketing/vehicle-listings/my-wallet/.
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Keywords
This describes the set of words a customer or potential customer used to conduct a search. Keywords can be Branded or non-Branded. If they are “Branded” then it means that the keywords included words that identified a particular dealership or automotive group. (i.e., the difference between searching for ‘Lexus’ versus ‘Andy Mohr Lexus’)
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KMF
Kia Motors Finance. KMF Luv refers to incentives.
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KPI
Key Performance Indicators - Typically Attributed Sales, Cost Per Sale and Ad Spend.
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LFI
Lead Form Information - Collected data from the dealer website identifying individuals who filled out a form, fully or partially.
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lightning.force.com
This can show up in your Web Taxonomy reports. this is a click from a vendor's SalesForce dealer profile page to the dealer website and can be ignored.
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LocalIQ
Gannet Newspapers' digital media provider
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LVDS
Ford Build-a-car leads.
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MarketActivator
Dominion Dealer Services data mining
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Mbfs
Mercedes Benz Financial Services
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Medium
Identifies the marketing channel that brought traffic to your website, such as cpc, email, social, display, or video. In tagged URLs, the value is set using the utm_medium parameter.
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Metric
This is a standard Analytics term that refers to the measurement of some sort of quantity - such as the number of web responses or the amount of money spent.
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Monthly Tasks board
Monday board: https://clarivoy-squad.monday.com/boards/1570744062/views/56930452
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Mozeus
MoZeus partners with the automotive industry for experiential marketing, using its platform to capture leads at events like auto shows and test drives through technologies like driver's license scanning and digital promotions. INTERNAL
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MTSA
Clarivoy Multi-Touch Sales Attribution (MTSA) is a reporting product that connects a shopper’s marketing interactions to a completed vehicle sale, showing the touchpoints that contributed to the purchase journey.
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Numa
Vendor. Communication tool geared toward service.
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NVM
Tier One - New Vehicle Marketing Services
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OEM
Original Equipment Manufacturer. Examples: Toyota, Honda, Nissan, Subaru, Volvo, Fiat, Chrysler, Jeep, Mitsubishi, Ferrari, Land Rover, Ford, Tesla...
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OfferUp
Consumer to consumer listing site. Dealers can list. Sort of like Craigslist or eBay. https://offerup.com/explore/k/5/1
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Offline attribution
Sales attributed using off-line sources such as CRM leads, call logs, and email open lists.
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On-Demand Attribution (ODA)
A Clarivoy attribution product that identifies vehicle sales influenced by a specific marketplace using dealership sales data and any-touch attribution.
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Online attribution
Sales attributed using on-line sources such as data collected from our tag on the dealer's website, third-party websites, and identity resolution services.
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Online Shopper
DealerInspire Digital Retailing Tool
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Ops Overview
Monday board: https://clarivoy-squad.monday.com/boards/1570745569/
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Ops Request
Monday board: https://clarivoy-squad.monday.com/boards/4225826936
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Ops Requests
https://clarivoy-squad.monday.com/boards/4225826936
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Ops Task Board
Monday board: https://clarivoy-squad.monday.com/boards/1434310917/views/57706222
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Organic search
This is one of our standard ‘channel’ values. It represents web traffic that comes from a search engine where the ‘click’ was not on a sponsored link, but rather routine search results.
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Organic social
These is one of our standard ‘channel’ values. It represents web traffic that comes from people talking about the website on social media sites rather than from display ads or promoted posts on those social media sites. This could include traffic driven by “shills”.
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Overfuel
Overfuel is a no-code, mobile-first website platform designed specifically for the automotive industry. It offers dealerships a comprehensive solution for their online presence, integrating features like digital retailing, localized SEO, secure online payments, and modern website technology. Overfuel aims to help dealerships improve their website traffic, connect with more customers, and convert more leads.
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Paid search
This is one of our standard ‘channel’ values. This is web traffic that comes from search engines where the search listing is promoted.
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Paid social
This is one of our standard ‘channel’ values. This is web traffic that comes from social media sites where the source is either a directly billed display ad or a promoted social media post.
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PII
Personal Identifiable Information - This is the information that can be used to identify a specific individual. This includes email, phone number, address, and name. Sometimes associating a name with an IP Address can be considered PII. There are a number of regulatory and other privacy concerns regarding the handling and management of PII.
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PPC
"Pay Per Click" - a billing model for digital advertising where you pay for each click through to your site from an ad.
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Pulsar
Purchased by Impel. Creates AI email conversations from theCRM.
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Pure Influencer
Website tool that creates pop-ups based on visitor's behavior.
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Push To Prod
This is a process that happens daily, or as needed. When the data has been QA'd and passes all checkpoints, it is pushed to the Dashboard so the clients can access it. Anything Approved for Prod by 11 am each day will be in the next batch to push.
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PVOD
Premium video-on-demand (PVOD) is a revenue model where OTT providers charge viewers a premium price for exclusive early access to video content.
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raq
Request A Quote tier one
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Remora
Website Provider
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Revo
Direct Mail company
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RFM
Original term for Retargeting For Meta. Became Audience Booster and is now CDP Lite Website.
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RFTTD
Retargeting for The Trade Desk
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ROAS
“Return On Ad Spend” - This is a calculated metric derived from measuring the total ad spend versus the gross over various attribution dimensions.
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ROI
Return on investment (ROI) is a financial metric used to evaluate profitability relative to cost. In Clarivoy’s ROI Audit, ROI uses attributed sales performance, ad spend, and gross data to help evaluate vendor profitability.
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Rooftop
A rooftop is an individual dealership location or store. In Clarivoy, rooftop is used to identify the specific dealership associated with data, reporting, or attribution.
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RouteOne
Credit App
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Saatchi
Saatchi is part of publicis groupe, and works as Synergize for Toyota dealer's new vehicle ppc.
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Sales Pipeline
Monday board: https://clarivoy-squad.monday.com/boards/725423560
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Santander
Finance Company
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SA/TVA Monthly Tasks
Monday board: https://clarivoy-squad.monday.com/boards/1570744062
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Scd
Shop Click Drive. GM Digital Retailing Tool that provides leads to dealers.
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Scraping
This is the process where various marketplaces pick up your inventory information from other sites and publish it on their own site, or on other platforms. For instance, Google scrapes your inventory and publishes it in your GMB.
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Simp Social
Offers both social media ad placement and a website chat tool.
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Sincro
Offers digital marketing solutions, including websites, SEO, and digital advertising. Purchased by DealerOn in December 2024. Was owned by Ansira.
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Sincro WebChoice
Marchex tracking number placed on GM websites.
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Skaivision
SKAIVISION provides AI-powered software to auto dealerships that uses existing camera networks to enhance customer experience, optimize sales and service processes, and improve operational efficiency. The system analyzes video data in real-time to track vehicle cycle times in service, identify high-potential vehicle acquisitions on the lot, automate customer check-ins, and provide actionable insights to streamline operations and uncover new opportunities. (Channel = Equity Mining)
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Smart Leads
Pay-per-lead program by JD Power.
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Sources
This describes where a web request originated. Often we will get this value from the ‘utm_source’ field in the request. Sometimes we get it from the host name of the referrer. This is the first level of breakout of the traffic after we classify it by ‘channel’.
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Spot
This is a TV commercial that ran at a specific time on a specific station or network, in a specific market.
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SRP
“Search Results Page - This is usually a listing of vehicles currently available in the inventory on the dealers page after the visitor does some sort of keyword or guided search to narrow what they are interested in. A visitor will typically click on a result on this page to get to the Vehicle Details Page (VDP).
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Starter/Basic Properties
Monday board: https://clarivoy-squad.monday.com/boards/5822960242
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Store Size
Small (75 or less cars per month) Medium (76 - 200 cars per month) Large (201 + cars per month)
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Strolid
Third-Party BDC, also does some outbound.
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Synergize
Does new vehicle ppc for Toyota dealers.
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syns.com
This is a referral from the GM tier 2 site where a shopper can select a dealer.
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Third Party Auto
3PA - This is a 'channel' in our taxonomy that describes marketing activity which originated from an automotive marketing specialty service such as cars.com, Edmunds, Kelly Blue Book, etc..
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Third Party Data Sharing board
Monday board: https://clarivoy-squad.monday.com/boards/1855138775
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Tier one
This is one of our standard ‘channel’ values. This is web traffic that originated from automotive manufacturer websites. (i.e., “Ford”)
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Tier two
This is one of our standard ‘channel’ values. This is web traffic that originated from a regional automotive consortium. (i.e., “Central Ohio Toyota Dealers”)
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TIM
AutoTrader Trade In Marketplace
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tmi
After-market accessories manufacturer
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Touchpoint
This describes when a customer was exposed to a marketing effort. (whether they responded or not) (i.e., they got a direct mailing, they opened an email, they saw a TV spot)
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UpStart
Finance Tool
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UTM
Urchin Tracking Module (UTM) parameters are tags added to a URL to identify the traffic source, medium, and campaign associated with a website visit. They allow campaign traffic to be classified and reported consistently.
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VDP
“Vehicle Detail Page” - This is a web page, usually on the dealer’s site, which has extensive information about a specific vehicle in their inventory.
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Velocity Engage
A digital sales presentation tool for automotive retailers Vehicle Portfolios by Velocity Automotive is a CRM- and DMS-integrated platform that equips dealerships with VIN-specific digital folders to enhance online retailing. These digital "evidence manuals" include OEM window stickers, reconditioning details, safety reports, walkaround media, and OEM brochures. The tool helps sales teams deliver transparent, professional presentations to buyers, supporting faster, more informed purchasing decisions.
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Vendor Details
Monday board: https://clarivoy-squad.monday.com/boards/1325078900/
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Video
Video advertising uses video-based ads to reach customers across digital platforms. In campaign tracking, video may be used as the marketing medium to distinguish video traffic from other advertising formats.
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vidmails.com
App that allows dealers to email videos to shoppers
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View through
When someone sees information about a vehicle or dealership but does not “click through” to the actual website. This is, in some sense an “impression”, but generally we mean more than an impression - that the person took subsequent action to move further down the sales funnel, they just didn’t actually go to the dealer website directly from the touchpoint where they found the information they were looking for.
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VIN
A Vehicle Identification Number (VIN) is the unique identifier assigned to a vehicle. Clarivoy uses VIN data to identify vehicles within sales records and support attribution processing.
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WeDrive Active Shopper
Active Shopper is a pop-up on the website for identified shoppers = Website Tools.
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WeDrive Recapture
Identity Resolution and Remarketing from a dealer's website. Includes personalized emails and overlays as well as CRM lead creation (Active Shopper Lead). (See more at https://wedriveauto.com/recapture/). Currently categorized under the equity_mining channel since the Recapture communications can be email, display advertising, website overlays, etc., and all of the data lives in the CRM as ADF/XM input.
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Xtreme
Creates appraisals for potential sales opportunities from the service lane. Equity mining.
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XVIN
Dynamic VIN display campaigns served by iHeart.