CS Documentation Requirements

Customer Success Documentation Requirements

🔑 Core Rule

Every deliverable customer (per rooftop or group) must have ONE source of truth:

  • Master Client Board (Monday) = central hub (CSP + QBRs tied here)
  • Google Drive Folder = supporting materials (reports, PMCs, budget data)

✅ Documentation Checklist

1. Master Client Board (Monday)

  • Customer Success Plan (CSP)
    • Executive Summary: Agencies, Vendors, MRR/ARR, Geography, Temp/Background
    • Goals & 30-60-90 Plan, milestones, success metrics
       
  • Quarterly Business Reviews (QBRs)
    • One entry per ~90 days (not tied to Q1/Q2/Q3)
    • Captures outcomes, metrics, decisions, next steps
    • Always linked in board + stored in Drive

2. Google Drive Folder Structure (per client)

📁 ClientName_Rooftop

  • 📂 Ad Hoc Reports – all one-off analyses & deliverables
  • 📂 PMC (Pre-Meeting Checklists) – prep docs for client calls
  • 📂 Budget Data – client-provided marketing budgets, vendor spends, etc.

3. Always Up to Date

  • Master Client Board = source of truth for CSP + QBR
  • Drive folders = clean and current, no duplicates
  • Every client touched = board and folder checked/updated

👉 Non-negotiable expectation: If someone opens a client’s board or folder, they can quickly understand the client profile, see the latest QBR, and access supporting data.



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