Just like SEO, GEO is a strategy for improving visibility. In the case of GEO, it could be evident in the traffic coming from AI sites, rather than search engines, but the intent isn't really to drive traffic as much as it is to raise visibility of the site's content.
- SEO (Search Engine Optimization): Focuses on ranking high in a list of search result links to drive clicks to your website.
- GEO (Generative Engine Optimization): Focuses on getting your brand quoted, summarized, and cited inside an AI-generated synthesis where users might not click a link at all.