CarNow offers Chat, but they also have digital retailing tools that can work as a bundle. Not all dealers use both.

When the dealer uses only the Chat tool, he has the choice of managing the Chats internally, or allowing the CarNow AI to work the lead and then send it to the CRM for the internal team to close the deal. The dealeer can, at any time, step into the AI conversation and set the appointment personally. This results in a higher show rate.

If a dealer is using the CarNow Digital Retailing tools, all of the lead forms on the website take the prospect to the CarNow interface, where the process continues just as it does for a Chat.