DMUI Account, Client & Property Naming Standards

Consistent naming standards help keep the Clarivoy Dashboard organized, searchable, and easy to maintain. This guide defines the naming conventions for Accounts, Clients, Company Names, and Properties within the DMUI. These standards should be followed whenever creating new records.


Understanding the Hierarchy

The DMUI organizes organizations into four related records.

Record Purpose
Account Represents the highest level of the organization, such as a dealership, dealer group, or business.
Client The machine-friendly identifier used internally by the DMUI.
Company Name The human-readable organization name displayed throughout the Dashboard.
Property Represents an individual dealership, rooftop, or business location.

Account Naming Standards

The Account should always represent the highest level of the organization whenever practical.

Independent Dealership

Use the dealership's advertised business name.

Business Account
EXAMPLE Ford EXAMPLE Ford

Dealer Group

Use the dealer group's name rather than an individual rooftop.

Dealer Group Account
EXAMPLE Auto Group EXAMPLE Auto Group

Whenever possible, copy and paste the Account Name rather than typing it manually.


Client Naming Standards

The Client is the machine-friendly version of the Account.

Always:

  • Use lowercase letters.
  • Remove spaces.
  • Remove punctuation.
  • Remove special characters.
  • Match the Account whenever practical.

Examples

Account Client
EXAMPLE Ford exampleford
EXAMPLE Auto Group exampleautogroup

Company Name Standards

The Company Name is the properly formatted, human-readable organization name.

In most cases, it should match the Account Name exactly.

Examples

Client Company Name
exampleford EXAMPLE Ford
exampleautogroup EXAMPLE Auto Group

Property Naming Standards

The Property represents an individual dealership or business location.

Whenever possible:

  • Use the business name listed on the signed agreement.
  • If the agreement references only a website, use the business name displayed on the company's website.
  • Copy and paste the Property Name to avoid spelling inconsistencies.

Independent Dealership Example

For independently owned dealerships, all records typically use the dealership's business name.

Record Value
Account EXAMPLE Ford
Client exampleford
Company Name EXAMPLE Ford
Property EXAMPLE Ford

Dealer Group Example

For dealer groups, the organization is represented by the Account while each rooftop becomes its own Property.

Record Value
Account EXAMPLE Auto Group
Client exampleautogroup
Company Name EXAMPLE Auto Group
Property EXAMPLE Ford
Property EXAMPLE Honda

Researching Ownership

When determining how a dealership should be organized:

  • AI is an excellent research tool, but it is not the source of truth.
  • Verify ownership using reliable public sources before creating new records.
  • Similar dealership names, acronyms, or nearby locations do not necessarily indicate common ownership.

Reliable sources include:

  • The dealership's website
  • Dealer group websites
  • Privacy Policies or Terms of Use
  • State corporate registration databases
  • Other reputable public business records

If ownership cannot be confidently determined, stop and ask for assistance before creating records.

 

 

 



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