DMUI Flags determine which products, dashboard features, and backend processing are enabled for a property. Correct flag configuration is required for proper product functionality, reporting, and customer access. Use this article as the primary reference when configuring a new property in the DMUI.
DMUI Flag Configuration by Product
Use the matrix below to determine which DMUI Flags should be enabled for each Clarivoy product.
Legend
- ✅ = TRUE
- ❌ = FALSE
- — = Leave at the default value / Not Applicable
| DMUI Flag | MTSA Pro / Pro+ | Starter (Source Reports) | CDP Lite Website Customers | CDP Lite Lead Submitters | CDP Lite Sales Customers | CDP Lite Service Targets | CDP Lite All-In | Enterprise CDP | ODA |
|---|---|---|---|---|---|---|---|---|---|
| Visible in Dropdown | ✅ | ❌ | — | — | — | — | — | — | ✅ |
| SA Dashboard Visible | ✅ | ❌ | — | — | — | — | — | — | ✅ |
| Tag Monitor | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | — |
| LFI | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Is Source Report | ❌ | ✅ | — | — | — | — | — | — | — |
| LiveRamp | — | — | — | — | — | — | — | — | — |
| LiveRamp (Audience) | — | — | — | — | — | — | — | — | — |
| Is TapAd | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Audience Web Visible | — | — | ✅ | ❌ | ❌ | ❌ | ✅ | ❌ | — |
| Audience Web Processing | — | — | ✅ | ❌ | ❌ | ❌ | ✅ | ❌ | — |
| Audience Sales Visible | — | — | ❌ | ❌ | ✅ | ❌ | ✅ | ❌ | — |
| Audience Sales Processing | — | — | ❌ | ❌ | ✅ | ❌ | ✅ | ❌ | — |
| Audience Leads Visible | — | — | ❌ | ✅ | ❌ | ❌ | ✅ | ❌ | — |
| Audience Leads Processing | — | — | ❌ | ✅ | ❌ | ❌ | ✅ | ❌ | — |
| Audience Service Visible | — | — | ❌ | ❌ | ❌ | ✅ | ✅ | ❌ | — |
| Audience Service Processing | — | — | ❌ | ❌ | ❌ | ✅ | ✅ | ❌ | — |
Product Configuration Examples
The following screenshots show the DMUI Flag configuration for each product.
⚠️ Safety Warning
Incorrect flag configuration can:
- Display dashboard features the customer should not have access to.
- Prevent backend processing from running.
- Cause inaccurate reporting.
- Require manual corrections after onboarding.
Always verify the product configuration before saving the property.
MTSA Pro / Pro+
Starter (Source Reports)
CDP Lite – Website Customers
CDP Lite – Lead Submitters
CDP Lite – Sales Customers
CDP Lite – Service Targets
CDP Lite – All-In
Enterprise CDP
ODA
🔍 Inspection Point
Before saving the property, verify the following:
- The correct product configuration has been selected.
- Dashboard visibility flags match the purchased product.
- Audience flags are only enabled for CDP Lite properties.
- Is TapAd is set to FALSE.
- SA Dashboard Visible is FALSE for Source Reports properties.
- Tag Monitor has been configured correctly for dealer groups.
- Parent Properties and Third-Party Listing Sites are designated appropriately.
- All changes have been reviewed against the Product Configuration Matrix before saving.
DMUI Flag Reference
SA Dashboard Visible
Turns on the Sales Attribution navigation within the Clarivoy Dashboard.
⚠️ Safety Warning
Do NOT set this to TRUE when first creating a property. CS Onboarding Specialist will enable this during onboarding after confirming the tracking code has been installed and verified.
Do NOT enable this for Source Reports properties.
Sales Attribution menu in the left navigation
Is ShoppersON
This flag is no longer used.
⚠️ Safety Warning
Always leave this set to FALSE. This product has been retired and is no longer supported.
Is Third Party Listing Site
Identifies inventory listing websites such as Cars.com or CarGurus instead of dealership websites.
Tag Monitor
Enables automated monitoring of the Clarivoy website tracking tag.
🔧 Service Note
When enabled, Customer Success & Operations receive automated alerts if the website tracking tag is removed.
For dealer groups:
- Enable TRUE for the Parent Property.
- Set child properties to FALSE when all rooftops share the same website.
- If each rooftop has its own website, enable Tag Monitor for each individual property.
Is Demo
Used for conferences, demonstrations, and training properties containing anonymous sample data.
Corresponds to the is_demo field within mongodb.prod_properties_ft.
Is Parent Property
Designates a Parent Property that represents a group website but does not contain attributed sales.
Corresponds to the is_parent_property field within mongodb.prod_properties_ft.
LFI
Controls collection of lead information (phone numbers and email addresses) submitted through website forms.
Is ODA
Identifies an On-Demand Attribution property.
Used primarily for reporting and filtering.
Setting this to TRUE adds oda to the products array within mongodb.prod_properties_ft.
Is Source Report
Enables the Source Reports dashboard.
Setting this to TRUE:
- Displays the Source Reports dashboard navigation.
- Adds
source_rptsto theproductsarray.
LiveRamp
Controls whether cookie data is sent through the LiveRamp pixel.
LiveRamp (Audience)
Makes the property visible within the LiveRamp Audience dashboard.
Is TapAd
Historically enabled the TapAd pixel.
⚠️ Safety Warning
Always set this flag to FALSE. The TapAd pixel was removed from the Clarivoy tracking tag in December 2024. Changing this flag no longer affects website tracking.
CDP Lite Flag Reference
🔧 Service Note
Audience flags are only used for CDP Lite properties. Any Audience Visible flag enabled will display the Audiences menu within the dashboard. Processing flags determine whether backend audience processing occurs.
Audience Web Visible
Makes the Website Customers audience available within the Audiences dashboard.
Audience Web Processing
Determines whether the property participates in backend Website Customer audience processing.
Audience Sales Visible
Makes the Sales Customers audience available within the Audiences dashboard.
Audience Sales Processing
Determines whether the property participates in backend Sales Customer audience processing.
Audience Leads Visible
Makes the Lead Submitters audience available within the Audiences dashboard.
Audience Leads Processing
Determines whether the property participates in backend Lead Submitter audience processing.
Audience Service Visible
Makes the Service Targets audience available within the Audiences dashboard.
Audience Service Processing
Determines whether the property participates in backend Service Target audience processing.
