For ODA reporting, vendors provide lead records that may include phone, web form/email, chat, text, or other lead types. The following fields outline Clarivoy's lead data requirements. Certain fields are required for all records, while others are conditional or should be provided when available.
Required Lead Data Fields
| Field Name |
Field Description |
Required? |
| Lead Source |
Vendor or product associated with the lead |
Yes |
| Lead Type |
Method used to obtain the lead, such as phone, web form/email, chat, or text |
Conditional1
|
| Lead Date |
Date the lead was submitted |
Yes |
| Dealer ID |
Unique dealership identifier assigned by the vendor |
Conditional2
|
| Dealership Name |
Name of the dealership |
Conditional2
|
| First Name |
First name of the vehicle buyer |
If Available |
| Middle Name |
Middle name of the vehicle buyer |
If Available |
| Last Name |
Last name of the vehicle buyer |
If Available |
| Suffix |
Suffix of the vehicle buyer |
If Available |
| Street 1 |
Street address of the buyer |
If Available |
| Street 2 |
Apartment, suite, or secondary address information |
If Available |
| City |
City of the buyer |
If Available |
| St |
State of the buyer |
If Available |
| Zip |
ZIP code of the buyer |
If Available |
| Phone 1 |
Phone number, such as home phone |
Conditional3
|
| Phone 2 |
Additional phone number, such as mobile phone |
Conditional3
|
| Phone 3 |
Additional phone number, such as work phone |
Conditional3
|
| Email 1 |
Primary email address of the buyer |
Conditional3
|
| Email 2 |
Secondary email address of the buyer |
Conditional3
|
Lead File Requirements
¹ Lead Type Identification: Leads may be provided in separate files by type (phone, web form/email, chat, text, etc.) or in one combined file. A Lead Type column is only required when multiple lead types are included in the same file.
² Dealership Identification: At least one dealership identifier, Dealer ID or Dealership Name, is required. Both are preferred when available. If multiple dealerships are included in the same file, each record must identify the associated dealership.
³ Contact Information: At least one phone number or email address is required per lead record. Providing all available contact information is recommended to improve matching results.