The Attribution Overview presents a consolidated view of multiple aspects of the dashboard. 

In the top row of data containers, there are two donut charts. The first is a donut chart containing what percent of their attribution came from what channel in a given month. The second contains the amount of money the store allocated per channel. These two charts provide a quick view of a dealer’s relationship of their spend and attribution by channel. 

In the middle row of data containers, three views of third-party marketplace data is presented (by attributed source): Profitability metrics, sales influenced, and cost per sale. These charts give a 90-day view of a summary of how each vendor performed and allows for comparison among them. 

In the bottom row of data containers, we provide a view of paid search performance (current vs last 90-day average), campaigns performance (month over month), and a “choose-your-own” metric (default setting is organic search) with the options: email, equity mining, social, tier one, display, organic search.