This page provides details on the sales attributed to each Third Party Auto vendor. This page includes two data tables, Attributed Sales (top, in green) and Totals (bottom, in purple).

Attributed Sales (Upper Table): These show the total number of attributed vehicles for each vendor and the origin of these sales.

• Third Party Only - Buyer visited the vendor website before buying but not the dealer website. Buyers may not have been looking at your inventory; you may not even have inventory on this vendor site, but we know these buyers shopped there before purchase.
• Viewed Both - Buyer visited both the vendor website and the dealer website in separate sessions before buying
• Click-Throughs - Buyer visited the dealer website by clicking directly through from the vendor site, or by clicking on an advertisement provided by the third party on the dealer's behalf.
• Leads - Buyer filled out a lead form on the vendor website or called a number uniquely associated with the vendor
• Sales - Displays how many vehicles were influenced by that vendor, factoring in all the touchpoints to the left.
• NOTE: A given buyer may have taken multiple actions (for example, clicked through from the third party auto site and filled out a lead). The sum of the other columns then would exceed the number in the “Sales” column.
• NOTE: Sales came from the selected time period, but the site visits, click-throughs and leads that led to those sales may have come from earlier months. Due to this, they will not match the Totals table data located in the lower part of this page.

Totals (Lower Table): This table displays Third Party Auto activity and leads generated for the selected time period, without regard to whether they resulted in a sale.

• Click-throughs - Shopper clicked from the vendor site to the dealer site during this period, or from advertisement provided by the third party on the dealer's behalf.
• Leads - Shopper completed a form on a vendor site or called a number uniquely associated with the vendor during this period

Navigation:

• To select the property/properties that you would like to view using the Sales Property dropdown located in the top left portion of the page 
• To change the Attribution Model or Date Range, use the appropriate dropdowns located in the upper right portion of the page
• Clicking on any column header will rank-order the information displayed by that column