This is a high-level overview of monthly Sales Attribution data. This allows you to quickly identify specific areas that you may want to review in greater depth on other pages. Note that some metrics (for example, cost per vehicle sold) depend on ad spend, which is entered on the ROI page.

Most of the data on this page is taken directly from your DMS sales file.

• Total Sales - total Retail + Lease sales from your DMS (excludes B2B sales)
  • New - total New Retail + Lease sales from your DMS (excludes Fleet and Dealer Trade)
  • Used - total Used Retail + Lease sales from your DMS (excludes Wholesale)
  • Unclassified - Retail + Lease sales from your DMS that were not identified as either New or Used
• Leads - total Leads we received from all of your lead data suppliers (Chat, Call Tracking, CRM, Email Marketing)
  • Closing % - the percentage of Leads that resulted in Sales
• Cost per Vehicle Sold - This value will only appear if you have entered your Ad Spend on the ROI Audit page.
• Cost per Lead - This value will only appear if you have entered your Ad Spend on the ROI Audit page.
• Total Gross - Sum of “Total Gross” on all Sales taken from your DMS.  
  • If your DMS or sales file does not provide Total Gross, we calculate this using Front Gross+Back Gross.
  • To see which gross fields we take in from your DMS, find your DMS in the chart on How We Count Sales and reference the “Gross Fields” column.

Navigation:

• To select the property/properties that you would like to view, use the Sales Property dropdown located in the top left portion of the page 
• The Date Range selector is in the upper right corner of the page
• The “Compare to” range enables you to compare your selected data period to the prior month, three months, twelve months, or same period prior year. This can be changed in the upper right corner of the page.