This page displays the ratio of new vs. used vehicles in the attributed sales for each Channel and Source.

There is a flyout filter on the left (in a green tab) that when pulled out gives you a few options for additional analysis:

The one called “Sales” will show all the domains that influenced sales at the rooftop selected. The rooftop’s own domain is usually the largest (at the top) and other rooftops in the same family and third-party auto vendors are listed down the side. By clicking on each domain, you can toggle it on and off to include or exclude its influence from the attribution. You can also click the “Include” or “Exclude” buttons at the top to include or exclude all domains. This can be useful when, for example, you want to exclude all domains except the main one. Or you want to include all domains except the main one to see the influence coming from elsewhere in the group.

The one called “Third Party Auto” will show the Third Party Auto partners who have put our tracking code on their site and enable us to attribute sales to anonymous traffic on their sites. The default for the dashboard is to have these views turned on, but you can click on each one to toggle them off and show the attribution to these pageviews. Clicking on “include” will include all of the partners at once, and “exclude” will turn them all off again. The setting applies to all other related pages and defaults back to “include” only if you change the attribution model.

Navigation:

• To select the property/properties that you would like to view, use the Sales Property dropdown located in the top left portion of the page 
• To view the detailed Source information for any specific Channel, select that channel via the green dropdown menu located in the top left portion of the page.  Click “BACK TO ALL CHANNELS” to return to the Channel overview.
• To change the Attribution Model or Date Range, use the appropriate dropdowns located in the upper right portion of the page