This page displays the layer below Channels and Sources: Ad Campaigns. This data comes from the tags that the dealer’s vendors use to track traffic to their site as well as their call tracking labels. This page can show details like which ad campaign, email or direct mail piece was responsible for driving sales. This can help to make decisions about creative, offers, etc.

If campaign information is not available in this report, it may be because the provider has not applied standard UTM tracking to their campaigns. Please share this link with your provider for instructions on standard tagging: Web Traffic Tracking Guide

Navigation:

• To select the property/properties that you would like to view using the Sales Property dropdown located in the top left portion of the page 
• To change the Attribution Model or Date Range, use the appropriate dropdowns located in the upper right portion of the page
• Clicking on any green column header will rank-order the information displayed by that column
• To isolate a single channel, use the Search: function in the upper right to indicate the channel you would like to isolate.