Call Tracking Data

Table of Contents

Call Tracking Setup Guides Export Call Tracking Data Yourself Call Tracking File Requirements

Call tracking data contains records of phone calls generated by your marketing efforts. Clarivoy uses inbound call data as another marketing touchpoint when connecting a shopper’s activity to a completed vehicle sale.

Complete call records improve matching and attribution. Include all available caller information, campaign details, and contact information whenever possible.

Call Tracking Setup Guides

Clarivoy supports direct integrations with several call tracking providers. For other providers, use the applicable guide to export your call logs manually.

Quick Links

API Integrations

Manual Download Guides

Browse all call tracking setup guides →

Export Call Tracking Data Yourself

If you are exporting call tracking data manually, pull a Call Log from your provider using the requirements below.

When building your call tracking file:

• Include inbound voice calls only. Do not include outbound calls.
• Include one call per row.
• Export the file as XLSX or CSV.
• Include the required fields listed in the Call Tracking File Requirements section below.
• Include all available caller and contact information to improve matching.
• Name the file using the dealership name, reporting period, and Call Tracking.

Example: ABC Automotive - Jan-Feb 2025 - Call Tracking.csv

When the file is ready, securely upload it through the Clarivoy MTSA Upload Portal ↗.

Call Tracking File Requirements

Include the following fields whenever they are available. Campaign information identifies the marketing source associated with the call, while caller information supports matching and attribution processing.

Field	What to Include	Requirement
Dealership Name	Name of the dealership or rooftop	Conditional¹
Date	Date of the phone call	Required
Campaign Phone Number	Marketing phone number dialed by the caller	Required²
Campaign Name / Source	Campaign or marketing source associated with the number dialed	Required²
Caller Phone Number	Phone number of the caller	Required
Full Name	Full name of the caller, when available	Recommended³
Street	Street address of the caller, when available	Recommended³
City	City of the caller, when available	Recommended³
State or Province	State or province of the caller, when available	Recommended³
ZIP or Postal Code	ZIP or postal code of the caller, when available	Recommended³
Email	Email address of the caller, when available	Recommended³
Disposition	Outcome of the call, such as Answered, Busy, Caller Hung Up, No Answer, or Transferred	Optional
Duration	Length of the call	Optional

Conditional¹: Dealership Name is required when multiple rooftops are combined into a single file.

Required²: Either Campaign Phone Number or Campaign Name / Source is required. Provide both whenever available for the best results.

Recommended³: These fields are not required, but additional customer information can improve matching.

Call Tracking Data

Call Tracking Setup Guides

Export Call Tracking Data Yourself

Call Tracking File Requirements

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