What: Call tracking logs are essentially another way to describe "touchpoints" - which is every time a potential buyer comes in contact with one of your marketing efforts. Your call logs can help us to match your various marketing efforts to your buyer.
Why: Our mission is to map out your customer's entire purchase journey so that we can tell which of your marketing tactics are actually leading to sales. To do so, we need insight into every touchpoint along the way (not just the first or last touch). The more complete leads we collect - the more likely we are to find your buyer behavior and match it to a sale!
How: If you use any of the following Call Tracking services, please click to see specific step-by-step instructions to download your call logs:
Clarivoy has established secure API connections with the following Call Tracking services:
Otherwise, please use the chart below as your guide to build your leads report.
Call Tracking Logs - Requirements
Please pull a CALL LOG, ensuring that the required fields are present in your file.
Please filter for only Inbound Voice calls. Do not include Outbound calls.
List one call per row.
Acceptable formats are .XLSX (Excel) or .CSV (Comma separated values)
Please name your exported file with the dealership name, month(s) and year(s).
Example: ABC Automotive - Jan-Feb 2022 - Call Tracking.csv
Once you have built the report, please export the data and securely upload the file at https://upload.clarivoy.com/mtsa
| Field Name | Field Description | Required? |
|---|---|---|
| Dealership Name | Name of Dealership |
Only required if multiple rooftops are combined in one file |
| Date | Date of phone call | YES |
| Phone Number Dialed | Marketing phone number dialed by prospect | YES✝ |
| Campaign/Source | Name of campaign or marketing source associated with number dialed | YES✝ |
| Caller Phone Number | Phone number of prospect | YES |
| Full Name | Full name of prospect | NO* |
| Street | Street address of prospect | NO* |
| City | City of prospect | NO* |
| State or Province | State of prospect (or Province for Canada) | NO* |
| Zip or Postal Code | Zip code of prospect (or Postal Code for Canada) | NO* |
| Email of prospect | NO* | |
| Disposition | Label that describes the outcome of the call (such as Answered, Busy, Caller Hung Up, No Answer, Transferred) | NO |
| Duration | Length of call | NO |
✝ Either Phone Number Dialed or Campaign/Source are required, but for best results please provide both
* Not required but any additional personal information (names, addresses, & emails) will help with matching